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On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships.

“I know I should be doing engagement scoring, but I don’t know where to start.” If this is you, then I have good news. Starting isn’t that difficult.

Wrap up of the unconference sessions from the MASAE Mid-Year Conference

Increase your ROI with these these nine tips.

How trustworthy is your email marketing? Step into your member’s shoes and see if you’re following these 7 golden rules to earn their trust.

People will keep quitting their jobs; learn to work with it.

Is your technology doing everything it can to help you do your job? Or do you spend half your job doing work that tech could do for you? If it’s the latter, then maybe it’s time to revisit your processes.

It’s Monday morning, you’re not fully awake yet, and you have your first meeting. But it’s fine—you’ll just leave your camera off. No big deal. Or is it?

Wrap up of the keynotes from the MASAE Mid-Year Conference

There’s a wonderful saying that’s plastered on office walls, sticky notes and cubicles all over the world: “The best way to get something done is to begin.”

Do you know what your members want? Most association leaders say they don't.

That depends—do you want to be able to keep track of your members when they leave their current jobs? Do you want to be able to market directly to them in ways other than email? Do you want to offer them choices on how and where they get their emails? Then yes, it’s important.

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