Events

Communicating with members is one the most common and important functions for any association. To do this effectively, associations rely on digital systems, software and services—often distinct platforms that don’t align and often require individual management. Hear examples of collaboration with technology vendors to implement creative integrations between your database, community, LMS and email platform. Learn how to get the most out of your database and member communication tools, improving efficiency and leading to a more personalized experience for your members.

Anyone doing day-to-day marketing knows the importance of automation. It helps plan out a cohesive email campaign, has been shown to generate twice as many conversions and up to 18 times more revenue than one-off emails, and on average has a 70% higher open rate. But at a higher level, marketing automation also helps with continuity and keeps revenue on track in times of change. When the person sending emails out leaves, associations are too often left lagging behind on not just promotions, not just welcoming and onboarding new members, but also critical renewal emails that retain members. And that’s just the beginning. Join this session to understand why every level of your association should be focused on marketing automation and discuss how it fits uniquely into your organization.