
Blog Posts
Check out my blog posts and articles from around the internet. While you're at it, subscribe to my newsletter, Association Marketing Pros, for weekly association marketing news and inspiration.

Higher Logic blog
Jul 29, 2022
On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships.
engagement, membership, marketing

AMP LinkedIn
Jul 26, 2022
Is your technology doing everything it can to help you do your job? Or do you spend half your job doing work that tech could do for you? If it’s the latter, then maybe it’s time to revisit your processes.
technology, data, automation

Higher Logic blog
Jul 26, 2022
Increase your ROI with these these nine tips.
marketing, automation

AMP LinkedIn
Jul 19, 2022
There’s a wonderful saying that’s plastered on office walls, sticky notes and cubicles all over the world: “The best way to get something done is to begin.”
procrastination, worklife

AMP LinkedIn
Jul 12, 2022
“I know I should be doing engagement scoring, but I don’t know where to start.” If this is you, then I have good news. Starting isn’t that difficult.
membership, marketing, engagement

iMIS blog
Jul 7, 2022
How trustworthy is your email marketing? Step into your member’s shoes and see if you’re following these 7 golden rules to earn their trust.
marketing, membership

AMP LinkedIn
Jul 5, 2022
It’s Monday morning, you’re not fully awake yet, and you have your first meeting. But it’s fine—you’ll just leave your camera off. No big deal. Or is it?
technology, hybridwork

AMP LinkedIn
Jun 28, 2022
Do you know what your members want? Most association leaders say they don't.
membership

AMP LinkedIn
Jun 21, 2022
Wrap up of the unconference sessions from the MASAE Mid-Year Conference
technology, membership

Association Forum Magazine
Jun 20, 2022
People will keep quitting their jobs; learn to work with it.
marketing, membership

AMP LinkedIn
Jun 14, 2022
Wrap up of the keynotes from the MASAE Mid-Year Conference
membership, technology

AMP LinkedIn
Jun 7, 2022
Getting a second email address could be critical to your marketing and membership plans.
membership, marketing