On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships.

Is your technology doing everything it can to help you do your job? Or do you spend half your job doing work that tech could do for you? If it’s the latter, then maybe it’s time to revisit your processes.

Increase your ROI with these these nine tips.

There’s a wonderful saying that’s plastered on office walls, sticky notes and cubicles all over the world: “The best way to get something done is to begin.”

“I know I should be doing engagement scoring, but I don’t know where to start.” If this is you, then I have good news. Starting isn’t that difficult.

How trustworthy is your email marketing? Step into your member’s shoes and see if you’re following these 7 golden rules to earn their trust.

It’s Monday morning, you’re not fully awake yet, and you have your first meeting. But it’s fine—you’ll just leave your camera off. No big deal. Or is it?

Do you know what your members want? Most association leaders say they don't.

Wrap up of the unconference sessions from the MASAE Mid-Year Conference

People will keep quitting their jobs; learn to work with it.

Wrap up of the keynotes from the MASAE Mid-Year Conference

Getting a second email address could be critical to your marketing and membership plans.