That depends—do you want to be able to keep track of your members when they leave their current jobs? Do you want to be able to market directly to them in ways other than email? Do you want to offer them choices on how and where they get their emails? Then yes, it’s important.

Dig in and study the trends over the past ten years and it's clear - the real blip was 2020.

Want good association advertising that provides real ROI? Follow these rules.

A good member experience is one of those things that’s hard to define because it varies from organization to organization. Right? Maybe not.

Are you missing out on opportunities to bring in non-dues revenue that, with a little setup, will bring in consistent revenue long-term?

Marketers know the value of automation, but everyone should know the value of continuity in membership and revenue generation it brings.

When it comes to connecting with your members, one size does NOT fit all. Your members may have a common ground, but they aren’t all motivated the same way.

It's a common problem - decent open rate, so-so clicks. But why? Maybe because so many emails are not helpful to members.

To build a marketing department, you need to build was trust with sales, which means convincing the sales team that they needed to work with you at all. So why do they need you?

Pictures say more than just a thousand words; they convey feeling and emotion and a sense of place and time, things that would take so many words that most people wouldn’t stop to read them all.

How easy do you make it for members to find and share your information?

Do you get messages full of “I” and “we” and “me” and “our company”?  Wonder why they don't work? That's because the secret to marketing is "you."