Check out my blog posts from across the web, all in one place.
technology, data, automation
Is your technology doing everything it can to help you do your job? Or do you spend half your job doing work that tech could do for you? If it’s the latter, then maybe it’s time to revisit your processes.
membership, marketing, engagement
“I know I should be doing engagement scoring, but I don’t know where to start.” If this is you, then I have good news. Starting isn’t that difficult.
That depends—do you want to be able to keep track of your members when they leave their current jobs? Do you want to be able to market directly to them in ways other than email? Do you want to offer them choices on how and where they get their emails? Then yes, it’s important.
Post pandemic expectations mean your members expect to have online options for everything, and targeted communication is more important than ever.
data, membership, technology
Wrap up of our 3-part webinar series that covered the basics of member data and how to turn that data into actionable information.
engagement, membership, marketing
On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships.
There’s a wonderful saying that’s plastered on office walls, sticky notes and cubicles all over the world: “The best way to get something done is to begin.”
It’s Monday morning, you’re not fully awake yet, and you have your first meeting. But it’s fine—you’ll just leave your camera off. No big deal. Or is it?
How trustworthy is your email marketing? Step into your member’s shoes and see if you’re following these 7 golden rules to earn their trust.
membership, technology, marketing
If you don't have automation continuity in place, then you may very well be feeling the cost of not deciding to invest in creating those automated processes.