Taking Your Marketing
to the Next Level
Strategy, automation, campaigns, content marketing--I've done (and taught) it all. Now I am having fun helping others have the same kind of success I've managed over the years.
ASSOCIATION EVANGELIST & SPEAKER
"Evangelist" was such an odd title to me when I was first offered this job, but the chance to spread the word of the value of associations and help so many association staffs isn't just a job, it's a gift I've been given, and I love every minute of it!
Getting the chance to speak on a variety of topics and meet so many people is an amazing bonus.
TECHNOLOGY & INTEGRATION
I've always loved tinkering with programming, but for nearly a decade now I've had the chance to dig deep into iMIS, as well as Higher Logic products, and use that combo to great success.
I love developing in iMIS, so if you have a use case you want to discuss, drop me an email!
BY THE NUMBERS
Years of Experience
Webinars & Talks
Members First Approach
Everyone is a member.
It doesn't matter if you call them "customers" or "subscribers" or "patrons." If you don't treat them like members, someone else will.
I've spent decades marketing in non-profit, for-profit, education, puzzles and games, aviation, banking and more. And in every case, if you treated your audience like members, it was a win-win situation.
Want to learn more about this philosophy and how I not only achieved marketing success with it, but used it to help the career paths of members? Check out my upcoming events on where you can hear and see me!
Learn on the Go
Spend your breakfast, commute, workout, walk, or wherever you listen to podcasts learning how to engage members, how to market, how to motivate and how to lead by listening to The Member Engagement Show podcast.
Don't go chasing down the week's marketing news - let me do it for you. Subscribe to the Association Marketing Pros newsletter - AMP - and get a weekly dose of news every Tuesday.
“As a leader in marketing, Beth offers insightful perspective, knowledge of trends and opportunities, technical expertise, spot-on copy writing, creativity, and the ability to see the forest and the trees.”
Senior Vice President and Director of Solutions at GFMI